YOA was created by a woman, for women and for the many ways we move through life.

For me feeling good in what I wear has never been only about working out. It’s about those everyday moments too staying home, taking care of your family, running errands, meeting a friend, travelling, or simply having a day where you want to feel comfortable without giving up feeling beautiful and feminine.

That is the feeling I wanted to bring to YOA.

Our pieces are designed to move beyond the gym. They are made for the woman who trains, the woman who works, the woman who is a mother, the woman on the go, and the woman simply enjoying a slower day at home.

With soft, comfortable fabrics and flattering silhouettes, YOA brings together activewear, shapewear and everyday essentials that support your body while still allowing you to feel like yourself.

You don’t have to be dressed up to feel put together. You don’t have to sacrifice comfort to feel feminine. And you don’t have to live a certain lifestyle to belong here.

There is a place for every woman in YOA.

Because wherever the day takes you, we want you to feel comfortable, confident, feminine and good in your own skin.

Made to move. Made to live in. Made for you.
YOA is for YOU 🖤